From side project to software company
In 2019, we started selling home and kitchen products on Amazon as a passive income experiment. The goal was simple: find quality products, offer them at fair prices, and let the business run itself. Within months, we were on eBay, Kogan, and selling wholesale to other Australian businesses. The product range grew to outdoor and sports gear, electronics, and tech accessories.
But the business didn't run itself. We kept hitting the same walls: inventory numbers that didn't match across channels, orders that slipped through cracks, tasks scattered across six different tools. The software we needed didn't exist — or cost enterprise money we didn't have.
So we built it. What started as internal scripts became MasterSync. What started as a shared to-do list became IKE. Each tool was born from a real operational wound, tested in our own business, and hardened by real volume before we ever thought about selling it to anyone else.
Today, Transglobal Commercial is two things at once: an ecommerce operation that moves real products, and a software company that builds the tools we wish had existed when we started. We're self-funded, Australian-owned, and we ship at startup speed because we use everything we build.